This is a well-crafted, carefully interwoven conceptual approach to sharing the benefits of Nasacort intellectually, emotionally, and through personalized vignettes.
I fully embrace this conceptual approach, and have sought simply to reconsider and enhance the details of our creative approach, with recommendations including adding fluid camera moves, enhancing our environments, creating more premium environments and information design, and developing more natural interaction between Beth and the (invisible) technology.
Considered in isolation, these adjustments appear subtle. But taken together, developed, and properly implemented, I believe they will strengthen our message, emotion, and visual impact, and set us on the road to a campaign of distinctive, compelling, and effortlessly advanced spots.
Thank you for having me share ideas as a starting point. I look forward to hearing your thoughts and developing this further.
.grady