Clean, advanced, bright
The Nasacort world is a clean, brightly lit space where Beth presents helpful facts about Nasacort. It connotes advanced science, humanized by Beth and personalized by the various real-world vignettes we see in the screens.
We can elevate the Nasacort world by adding more real-world textures to the surfaces we see, as well as adding depth-of-field and other photographic qualities to how we film it. This will create a more premium, advanced visual feeling, and reinforce the credibility of the facts being presented.
I think the best version of the Nasacort world is what I’d call “idealized reality,” balancing strong qualities of real spaces and virtual ones. We don’t want it to feel entirely architectural and practical, because that might distract us from the message and clean feeling of the space. But at the same time, we don’t want it to be just a CG limbo, because that look runs the danger of feeling artificial.
Therefore, I suggest that we still create a minimalistic, high-end CG environment, with more touches of realism than the previous versions, e.g., adding reflective floors, matte walls, contact shadows, more specific material textures, depth (and depth of field), and accurate perspectives. This will also help elements such as our “Nasacort” logo wall feel more architectural and substantial, rather than feeling like a graphic background.
Our Nasacort-world lighting should feel open and bright – centered by a large soft beauty source geared toward capturing Beth at her absolute best. I would also add shape and direction to the lighting by customizing our lighting for each composition, and add a rim light to Beth so that she appears to be more grounded in the space.
References
Reflections, shadows, and textures inspired by real spaces will help to add depth, realism, and warmth. (CLICK ANY IMAGE TO ENLARGE)
Blocks of color -- such as our blue Nasacort wall -- will add warmth and style, and stand out against the otherwise white minimalist space. (Of course, our floors will not be colorful as in the gallery reference here - but our Nasacort wall will be, and the contrast will help add personality to our environment.)
Even within the white areas of our space, there can be subtle shade variations that add depth and a sense of premium lighting. In our case, we won't see complex architecture, but we'll seek to mimic some of this natural lighting and how it adds volume and texture to the surfaces.