a uniquely inventive & versatile director
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LOOK & FEEL

#01LOOK & FEEL

Our look combines the best of authentic football with the feeling of a premium air travel experience – yet also leaves room for lighthearted humor.

The setting is before, during, and after beautiful, perfect night football matches – with each teaser film featuring different teams and stadiums. The nighttime look helps us create strong portrait lighting, add touches of beautiful lens flares, and build in-camera lighting transitions as we move from our pure football openings into our luxurious air travel amenities moments. 

The dramatic nighttime stadium look also helps us to maximize the scale of our environments by making crowd duplication more achievable – so that we can create the feeling of background stadium crowds with the help of visual effects.

Above all, our cinematography will be beautiful and premium, while also serving the storytelling and humor in each teaser film. Sometimes, we will also copy how cameras actually shoot real football matches in order to add authenticity to our football moments. For example, a wide shot from above the 50-yard line could represent a key establishing shot. Or a Steadicam down on the field could show us close-ups of the people in the pre-match line-up, just like an actual game.

Our cinematography will also provide us with ways to cleverly reveal and effortlessly transition from our pure football moments into our combined scenes that feature both the best of football and the best of air travel.