The most potent source of humor, warmth, emotional connection, and viewer engagement comes in the form of our actors and how we guide their performances.
To start each spot with the feeling of authentic football, we’ll start by casting actors who look like professional football players from a generic Europe team. This will include a variety of ethnicities and looks – and also support staff such as a football coach, referees, and others. In addition to casting for actors, we will also have our casting seek local professional and semi-professional players to the casting, so that we can fill in our character ranks with excellent, genuine football players.
Because we want our spots to be humorous, we will cast our other characters (such as the young boy who can’t see the game, the coach, the large man, and others) based on natural comedic performances as well as genuine, appealing looks.
Our Turkish Airline crews will be appealing, attractive, and warm – able to portray intelligence, refinement, and friendliness in the very short scenes that we have.
I will gear everyone’s performances to be naturalistic. These events should not feel surprising to the players in the game or the other characters. It should be as if everyone thinks of each Turkish Airline amenity as an accepted and desirable part of the game that improves the fan and player experiences.
At the same time, we also want these teaser films to be humorous, so we will create and capture a variety performance options that are more comedic, and film options so that we will be able to adjust the tone of the edits. To achieve this, we should write at scene options before the shoot, so that we can prioritize them and make sure to film all of our favorites within the time we have.