hybrid intelligence: the best of both worlds
For my entire career—spanning 35 of the Fortune 100 companies, 40 countries, and over 6 billion views—the Iron Triangle of Production has always been the same: “Good, Fast, or Cheap... pick two.”
I never liked that rule. So, over the past 3 years and dozens of projects, I developed Hybrid Intelligence to break it — permanently.
My one-of-a-kind Hybrid Intelligence approach works by combining the best of Traditional production and post-production with the very best of AI — and avoiding the weaknesses of both.
The result is a uniquely powerful, filmmaker-driven creation process that helps create premium content, faster, more affordably, and more consistently.
01. the hybrid advantage
Traditional production and post-production can achieve high quality, but they’re expensive.
AI can lower the cost, but lacks control, consistency, and quality.
Only Hybrid Intelligence embodies the best of both — while avoiding the weaknesses and fatal flaws.
02. project-accelerating capabilities
Clients are continually blown away by what Hybrid Intelligence can already do, right now.
In short, Hybrid Intelligence can do everything that Traditional Production and Post-Production can do.
But Faster. Cheaper. Better. And more consistently.
I know, I know — that all sounds too good to be true… but I invite you to head over to the Hybrid Intelligence page at Zillion to see a list of my team’s capabilities and results.
Or, better yet, reach out to request a personal 45-minute Hybrid Intelligence demo & masterclass.
I’m offering this demo 100% free to content producers and teams. No sales pitches. No strings. Just me showing off the best of Hybrid Intelligence because I know it’s a true breakthrough and a LOT of projects desperately need it right now!
03. a familiar workflow, elevated
A new-and-improved production approach is worthless if clients don’t like it or understand it.
That’s why I designed Hybrid Intelligence to use the Traditional Production workflow you and your clients already know — and made it even better!:
Client-friendly: All the checkpoints and flow you know... Budgeting, storyboards, casting, wardrobe, locations, production design, shot production, editorial, VFX, design, color, finish… all with more creative visibility, road-testing, iterations and control than ever.
Hybrid means human-centric: My live-action crews and post teams are versed in premium creation, and also AI-fluent and post-savvy. Featuring human actors to keep performances authentic and grounded.
Avoiding AI Pitfalls: Clients are rightly concerned about AI pitfalls and potential backlash. Hybrid Intelligence integrates AI strategically and organically, with human crews and talent, Invisible AI, and available in-house models and Clean AI solutions.
Proprietary AI tools: My team at Zillion has developed custom AI agents, workflows, and models that empower rapid visual concept development, seamless integration with traditional post, performance capture, performance adjustment, enhanced product accuracy, and much more.
In other words: If you know the Traditional Production workflow, you’ll instantly know (and love!) Hybrid Intelligence.
04. case study: traditional vs. hybrid (:60)
* Actual budget for a :60 anthem we produced for a major retailer.
** Estimated Hybrid cost for equivalent creative results. Varies by project.
The bottom line: Hybrid Intelligence helps you deliver more content and impact for your budget.
The case study: An epic multimedia brand anthem (:60) that I directed/produced via Traditional methods.
The potential: Hybrid Intelligence empowers extraordinary budget and time savings that can be re-deployed to:
Deliver more content: A budget for an anthem spot becomes a budget for a campaign. More platforms, more deliverables.
Bigger, better creative: Add celebrity talent. An iconic song. Bigger visuals/scope. Advanced product sequences.
Targeted messaging: Add targeted spots for key features, products, or customer segments. Deliver more impact.